Born for the sunbed. Built to glow beyond.
Beyond Tanned® is an independent, London-based tanning brand with one obsession: helping sunbed tanners get a deeper, richer, longer-lasting colour — while keeping their skin soft, hydrated and happy.
Sunbed tanners deserved better.
The problem
Too many lotions promise the world and deliver streaks, dry skin and a tan that's gone by Friday. Most aren't even designed around how a sunbed session actually works.
Our fix
So we built our own. UV-optimised formulas that make every minute on the bed count — packed with conditioners, antioxidants and collagen so your colour sits on healthy, hydrated skin.
Where we are now
Two hero accelerators — Melano Dark and Melano Maxx — and a growing crew of tanners and salons who refuse to settle for average.
“I didn't want to build another brand that shouts about results and hides behind the small print. Beyond Tanned is about honest formulas, fair prices and a tan you're proud of. If it isn't good enough for our own sessions, it doesn't go in the bottle.”
Four things we'll never compromise on.
Sunbed-first
Every formula is designed around UV sessions — not a beach lotion with a new label.
Skin comes first
Nourishing, hydrating ingredients so your skin stays soft and supple, session after session.
No gimmicks
Clear labels, honest claims — and a lotion finder that tells you when you don't need the stronger one.
Kind by default
Cruelty free and dermatologically tested. Great tans shouldn't cost anyone anything.
Two lotions. Serious results.
We'd rather make two lotions brilliantly than fifty averagely. Deep and easy, or extreme tingle — pick your glow.
Melano Dark
The deep, zero-tingle bronze that works for everyone. L-Tyrosine, beta-carotene & collagen.
Melano Maxx
For seasoned tanners who've hit a plateau and want to push past it.
Not sure which one's you? Take the 30-second lotion finder →
Real people. Real sessions.
A peek at our 2026 Melano Maxx launch shoot — and the tanners who make this brand what it is.
Ready to glow beyond the ordinary?
Pick your lotion, book your session, and let us handle the rest.
Shop Beyond Tanned